Selling Your Home - Prep for a Listing
Attracting the highest possible value for your home requires proper preparation, effective marketing and an expert knowledge of local market conditions. We can help you navigate the process and ensure your experience is as positive as it is successful.
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Property Evaluation & Preparation
A successful sale starts with understanding your property’s current condition. We’ll assess both cosmetic and functional aspects and recommend updates or repairs that can enhance appeal and value. Whether minor touch-ups or significant upgrades, our goal is to ensure your property presents its best. We’ll also review any issues that may require disclosure to potential buyers and help you address them appropriately.
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Setting the Right Price
Pricing your home or ranch competitively is key to attracting qualified buyers. We conduct a detailed market analysis, including a review of comparable recent sales and local demand trends. A Comparative Market Analysis (CMA) and, if needed, a pre-listing appraisal, help us determine a smart, market-driven list price. This ensures your property is positioned for a timely and successful sale.
03—
Getting Market Ready
First impressions matter. Preparing your property for market can significantly impact buyer perception and final sales price. We’ll help you prioritize:
Repairs and maintenance
Strategic upgrades
Decluttering and cleaning
Landscaping enhancements
Optional professional staging
Our objective is to create a welcoming, polished presentation that resonates with buyers.
04—
Listing and Launch
Once your property is ready, we’ll coordinate professional photography and craft a compelling listing. Your home will be featured on the local MLS and syndicated across leading platforms, reaching both agents and prospective buyers. A customized marketing plan may also include:
Social media campaigns
Targeted email outreach
Print materials
Yard signage and open house promotions
We focus on maximizing exposure to connect your property with the right audience.
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Showings and Buyer Interaction
After listing, showings will begin. We manage all scheduling, buyer communications, and feedback. Homeowners typically aren’t present during showings, but we coordinate to ensure convenience and minimal disruption. We may also recommend hosting an open house to generate additional interest and momentum.
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Offers and Negotiations
As offers come in, we’ll present and review each one thoroughly with you. Whether it’s a single offer or multiple, we’ll guide you through the options—accept, counter, or decline—while negotiating the best possible terms. We’ll work closely with you to evaluate key aspects such as pricing, contingencies, timelines, and buyer qualifications.
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Inspection and Appraisal
Once an offer is accepted, the buyer will typically schedule a home inspection and appraisal. These steps help validate the property’s condition and value. Depending on the results, we may reenter negotiations to resolve any issues or adjust terms. Our goal is to keep the transaction on track and represent your best interests throughout the process.
08—
Closing the Sale
On closing day, the buyer’s lender will finalize the funding and all documents will be signed to complete the sale. We’ll coordinate with your title company to ensure the process goes smoothly. Once finalized, the net proceeds from the sale will be wired to your account and ownership will officially transfer to the buyer.
What's My Home Worth?
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Our Home Staging Checklist
The Basics
- Organize and declutter every room. Keep decorations to a minimum.
- Clear out the garage, attic, and closets to highlight available storage space.
- Deep clean the entire home. Consider hiring a professional service.
- Remove personal items, including photos, collectibles, trophies, and memorabilia.
- Replace all non-working light bulbs.
- Open blinds and drapes to maximize natural light.
- Ensure all doors, cabinets, and windows open and close smoothly.
Living Areas
- Eliminate unnecessary furniture to open up the space.
- Add lamps or additional lighting where needed.
- Clean the fireplace thoroughly and replace worn screens.
- Use matching or complementary accessories to create visual cohesion.
The Kitchen
- Clear countertops, leaving only minimal decorative items.
- Organize cabinets and remove mismatched dishes or cookware.
- Deep clean appliances inside and out, including oven and microwave.
- Clean and organize the pantry.
- Empty trash bins and store them out of sight.
- Clear the refrigerator of magnets, notes, and personal photos.
Bathrooms
- Clean every surface, including behind and beneath fixtures.
- Replace outdated or worn shower curtains and rugs.
- Use vinegar to remove water stains and clean fixtures.
- Display fresh, neutral-colored towels.
- Inspect and touch up caulk and grout as needed.
- Deodorize with natural solutions like baking soda; avoid strong chemical smells.
Bedrooms
- Remove excess clothing and hangers to show closet space.
- Securely store jewelry and other valuables.
- Simplify decor to create a neutral, relaxing environment.
- Remove gaming systems, electronics, and visible cords.
- Replace themed decor with gender-neutral options when possible.
Walls, Windows & Doors
- Remove personal decor, such as family portraits.
- Patch holes in walls and touch up with neutral paint colors.
- Replace missing or damaged outlet covers.
- Wash windows thoroughly inside and out.
- Repair or replace damaged window screens.
- Repaint bold or highly personalized colors with neutral alternatives.
Exterior
- Power-wash siding, driveways, walkways, and porches.
- Clean or replace the mailbox if needed.
- Weed garden beds and trim overgrown bushes or trees. Add fresh mulch if necessary.
- Store yard tools, toys, and outdoor gear out of sight.
- Replace any burnt-out exterior light bulbs.
Pets
- Remove all pet hair from furniture and floors.
- Treat and remove any visible pet stains or odors.
- Put away pet beds, toys, and food dishes.
- Make arrangements for pets to be offsite during showings.
Pro-Tips
- Repaint older cabinets to give them a fresh look.
- Use high-adhesion primer and epoxy paint to renew dated tile surfaces.
- Open windows and use lightly scented candles to create a fresh, welcoming atmosphere.
- Use mirrors to brighten dark corners and visually expand smaller rooms.
- Avoid cooking foods with strong odors on showing days.